Travis Riddle writes in Scientific American:
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In the mid 1990’s, Apple Computers was a dying company. Microsoft’s Windows operating system was overwhelmingly favored by consumers, and Apple’s attempts to win back market share by improving the Macintosh operating system were unsuccessful. After several years of debilitating financial losses, the company chose to purchase a fledgling software company called NeXT. Along with purchasing the rights to NeXT’s software, this move allowed Apple to regain the services of one of the company’s founders, the late Steve Jobs. Under the guidance of Jobs, Apple returned to profitability and is now the largest technology company in the world, with the creativity of Steve Jobs receiving much of the credit.
However, despite the widespread positive image of Jobs as a creative genius, he also has a dark reputation for encouraging censorship,“ losing sight of honesty and integrity”, belittling employees, and engaging in other morally questionable actions.