Tag Archives | Naomi Klein

Naomi Klein On Geoengineering

By on October 28, 2012 in News 11

Naomi Klein. Photo: David Shankbone (CC)

Canadian Naomi Klein, still best known as the author of No Logo, decries the rogue geoengineering experiment carried out off the coast of British Columbia by Russ George, in the New York Times:

FOR almost 20 years, I’ve been spending time on a craggy stretch of British Columbia’s shoreline called the Sunshine Coast. This summer, I had an experience that reminded me why I love this place, and why I chose to have a child in this sparsely populated part of the world.

It was 5 a.m. and my husband and I were up with our 3-week-old son. Looking out at the ocean, we spotted two towering, black dorsal fins: orcas, or killer whales. Then two more. We had never seen an orca on the coast, and never heard of their coming so close to shore. In our sleep-deprived state, it felt like a miracle, as if the baby had wakened us to make sure we didn’t miss this rare visit.

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Naomi Klein: How Corporate Branding Has Taken Over the U.S. Government

By on January 17, 2010 in News 3

Naomi Klein writes in the Guardian:

Ten years after the publication of No Logo, Naomi Klein switches her attention from the mall to Barack Obama and discovers that corporate culture has taken over the US government.

In May 2009, Absolut Vodka launched a limited edition line called “Absolut No ­Label”. The company’s global public relations manager, Kristina Hagbard, explained that “For the first time we dare to face the world completely naked. We launch a bottle with no label and no logo, to manifest the idea that no matter what’s on the outside, it’s the inside that really matters.”

A few months later, Starbucks opened its first unbranded coffee shop in Seattle, called 15th Avenue E Coffee and Tea. This “stealth Starbucks” (as the anomalous outlet immediately became known) was decorated with “one-of-a-kind” fixtures and customers were invited to bring in their own music for the stereo system as well as their own pet social causes – all to help develop what the company called “a community personality.” Customers had to look hard to find the small print on the menus: “inspired by Starbucks”.

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