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It’s an old trick. Multimillionaires regularly try to spin acts of crass ego gratification as selfless philanthropy, no matter how obviously self-serving. They jump out of balloons at the edge of the atmosphere, take submarines to the bottom of the ocean, or shoot endangered animals on safari, all in the name of science and exploration. The more recent trend is billionaires making fleets of rocket ships for private space exploration. What makes this one different is that the public actually seems to buy the farce. Space buffs everywhere are acting as if everyone in the world will somehow be enriched when Lady Gaga is finally able to sip pink Cristal in zero gravity. Call it the trickle-down theory of space exploration: Somehow, building a luxury-liner suborbital rocket ship for the amusement of the ultrarich, ultrafamous, and ultrabored will be a great victory for all of humanity.