The pendulum of popular sentiment seems to be swinging back towards the “better living through chemistry” era just as the likes of Kraft and Pepsi are caving to demands for less chemicals in food. Gawker‘s post “The Bullshit Hypocrisy of ‘All-Natural’ Foods” is the latest example of skepticism about “natural” foods:
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Here’s the thing about nature: It will fuck up your shit.
A few weeks ago, the website The Naked Label published a picture of a vibrant, colorful mushroom. It was captioned with a quotation from author and paleo diet advocate Diane Sanfilippo: “We cannot make food better than nature.”
The problem? The mushroom pictured was the Amanita muscaria, which is highly poisonous.
The Naked Label probably wasn’t recommending poisonous mushrooms as a part of your balanced cannabis-induced munchies on purpose. However, this tiny meme is symptomatic of a bigger problem on the internet: self-declared “natural health” gurus who say everything natural is automatically better.