Tag Archives | Nestlé

Nestle Embeds GPS Trackers In Candy Bars To Hunt Down Eaters

By on October 5, 2012 in News 16

Via popsci.com:

Customers buying Kit-Kat bars in the United Kingdom could be unwrapping a 21st-century version of Willy Wonka’s Golden Ticket–a GPS unit the candy-maker will use to find them, apprehend them and give them a prize. Nestlé claims to be the first to market its chocolatey wares with a GPS-based promotion. The somewhat sinister-sounding “We Will Find You” campaign will place a GPS-enabled bar inside four versions of Kit-Kats. Inside the wrapper, it would look exactly like a regular Kit-Kat, according to the York Press newspaper, in the town where Nestlé is based. When the would-be snacker pulls a tab to open the wrapper, the GPS device will turn on, which will notify the company. Then a “prize team” will locate this person within 24 hours and hand him or her a check for £10,000 (about $16,000).

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Nestlé Steps Up The Bottled Water Battle

By on May 25, 2010 in News 3

Photo: Ten Thousand Bullets (CC)

Deborah Ball looks at the Swiss bottled water giant Nestlé and its fight against those who prefer their water delivered in more responsible ways, in the Wall Street Journal:

CASCADE LOCKS, Oregon—In this idyllic town on the north slope of Mount Hood, an autopsy on three dead rainbow trout may play a role in Nestlé SA’s efforts to reverse a deep slide in its bottled-water business.

Bottled water, which for years delivered double-digit growth for Nestlé, is under fire from environmentalists. They decry the energy used to transport it and the use of billions of plastic bottles, and oppose efforts to use new springs, citing concerns about water scarcity.

In Cascade Locks, Nestlé is trying to tap 100 million gallons of water annually for its Arrowhead water brand from a new spring—and keep the environmentalists happy, too. A key is proving that water drawn from the spring—which supplies a hatchery that raises Idaho Sockeye, an endangered species—can be replaced with municipal well water, with no harm to the fish.

… Read the rest

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