Tag Archives | Neuro Linguistic Programming

An Interview With Occult Author and NLP Master, Philip H. Farber

Phil-FarberA couple of years ago, I realized that thanks to social media, I could start hunting down authors I was interested in like dogs, hounding them with questions I’d never been able to ask before.

One of these poor schmucks was Philip H. Farber, occult author of FutureRitual, Meta Magick: The Book of Atem, and Brain Magick: Exercises in Meta-Magick and Invocation.  He has also written a novel, The Great Purple Hoo-Ha.

Philip is a hypnotist, Neuro-linguistic programming (NLP) practitioner, and magician.  Beside his books, he also teaches courses and seminars dealing with ritual magic and NLP.  DVDs of some of these can be found at Hawkridge Productions.

Friending Phil on Facebook was one of my smartest moves.  Not only was he willing to answer all of my questions at length, he was also quick to give me excellent reading recommendations.  And all for free.  What a sucker.… Read the rest

Continue Reading

Neuromarketing Invades Movies

greatest movieHollywood’s hippest executives and filmmakers have been shuttling back and forth to Park City, Utah this week for the top U.S. film festival, Sundance. One of the more interesting films debuting is Morgan Spurlock’s The Greatest Movie Ever Sold, which he financed entirely with product placement and sponsorship money. In this interview with Jeff Sneider for The Wrap he discusses how neuromarketing works:

The Wrap: The thing that I found most fascinating was the neuromarketing stuff.

Spurlock: Amazing, right?

Yes, it was very interesting. Do you feel like that’s the future of marketing, and if so, does that worry you?

You have to think that if you can get to the point where you know that a mass of people, if you do X, Y and Z in a trailer, will want to go see that movie, or in a commercial, will make them want to go buy that thing or make them crave it in some way … it’s a crazy thing to think about.

Read the rest
Continue Reading