Tag Archives | Nootropics

Silicon Valley Is Hooked On Nootropic Drugs

Noo-What? Nootropics are so-called “brain-enhancing” drugs. Kevin Noose tells Fusion his tales of sucking down some dubious supplements in Silicon Valley:

It’s 3 p.m., and I am crushing my e-mail inbox. At this time of day, I’m typically struggling to stave off the post-lunch slowdown by downing another cup of coffee or two. But today, message after message is flying off my fingertips effortlessly—work e-mail, personal e-mail, digital errands I’d been meaning to run for months. I’m in the zone, as they say, and for this burst of late afternoon productivity, I might have nootropics to thank.


Nootropics—the name given to a broad class of so-called “cognitive-enhancing” drugs—are all the rage in Silicon Valley these days. Programmers like nootropics because they’re said to increase productivity and sharpen focus without the intensity or side effects of a prescription drug like Adderall or modafinil. Some users mix their own nootropics using big bins of powders, purchased off the Internet or in supplement stores.

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Smart Drugs To Make Your Brain Function Better

alpha brainThe intrepid Ari Levaux tests so-called “smart” nootropic drugs so that you don’t have to (including Joe Rogan’s Alpha Brain), for The Atlantic:

Hunters will go to great lengths to gain an edge over their prey. You never know where the margin between success and failure may lie, so you wake up extra early, say a prayer, spray bottled deer piss on your boots, and do whatever else you think might increase your odds. My schedule recently got more demanding thanks to a new baby. With less time to kill and another mouth to feed, I’ve had to step up my game.

Hunting can be physically demanding but, assuming that you’re prepared, it’s mostly mental. Staying sharp is how opportunities are created. I ordered a bottle of nootropic pills, in case it might help.

Nootropic (new-tro-pik) is the term for supplements, also known as smart drugs, that improve brain function.

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