Stoners everywhere recognize April 20th (4/20) as a day to celebrate their favorite herb, but perhaps nowhere has this “holiday” of sorts entered the mainstream to the extent it has in California’s Bay Area, where the local NBC station reports on celebrations:
The holiest of days in many a marijuana users’ calendar is upon us: The 20th day of April, the hallowed 4/20. There’s much on in the Bay Area today to mark “the stoners’ Christmas,” as the day has been dubbed.
But there’s also much more going on than the annual smoke-outs at 20 minutes past four in the afternoon at Hippie Hill in Golden Gate Park, the University of California Santa Cruz campus, and essentially anywhere else marijuana users are known to congregate (read: anywhere). The time — 4:20 p.m. — is important. In the 1970s, a small group of hippie stoners at San Rafael High School would go out every day at that time to smot pot, and their “club” name just stuck.