Via OMNI Reboot, Roy Christopher ponders whether total media saturation has programmed our memories:
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In his 1999 book Culture Jam, Kalle Lasn describes a scene in which two people are embarking on a road trip and speak to each other along the way using only quotations from movies.
We’ve all felt our lived experience slip into technological mediation and representation. Based on this idea—and the rampant branding and advertising covering every visible surface— Lasn argues that our culture has inducted us into a cult. “By consensus, cult members speak a kind of corporate Esperanto,” he writes, “words and ideas sucked up from TV and advertising.”
Indeed, we quote television shows, allude to fictional characters and situations, and repeat song lyrics and slogans in everyday conversation. Lasn argues, “We have been recruited into roles and behavior patterns we did not consciously choose.” Lasn presents this scenario as if it were a nightmare.