Tag Archives | objectification

Japanese Advertising Firm Rents Ad Space On Young Women’s Bare Legs

A frank metaphor for how we are viewed by companies. The Daily Mail reports:

Japan has gone one step further with women wearing short skirts or shorts renting out their bare legs for companies market their products in return for payment.

The clever marketing strategy is proving a huge hit with businesses all across Tokyo. As of November 2012, about 1,300 girls have already registered their legs as ad space with Absolute Territory PR, and the number keeps increasing.

As long as the ad is showing on their legs for eight hours a day or more, their job is done, and they are paid an advertising fee. As proof of their work, participants must post pictures of themselves ‘wearing’ the ad on their own Facebook, Twitter or other social networks. Rock band Green Day recently employed the service to promote the Japan release of their new CD, !Uno!

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