“Now that “natural” living has gone mainstream, its days are numbered,” claims Phoebe Maltz Bovy for New Republic:
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Have we reached peak green juice? The New York Times’ Brooks Barnes suggests as much in a recent story about what a haute-hippie refuge in California is bringing to an already over-saturated market:
With every mini-mall, gas station and gym in Los Angeles now boasting a juice bar, or so it seems, the truly cutting-edge folks need to raise the ante to the point of ridiculousness. Kale-avocado-dandelion-cucumber-caraway-seed-jalapeño-heirloom-pear smoothie? Snore.
When the “Style” section not only identifies a trend, but deems it passé, it’s a safe bet it has indeed run its course. But it’s not just glorified cold vegetable soup that’s lost its allure. The pseudoscience that persists more generally in America is losing its cultural cachet.
In recent years, health trends became status signifiers to which mainstream Americans aspired.