Yes, you read that right, Monsanto is concocting a line of trademarked organic vegetables. Let’s hope it takes off and they decide to give up on their favorite genetically modified varietals. Report from Wired:
…Changing the agricultural game is what Monsanto does. The company whose name is synonymous with Big Ag has revolutionized the way we grow food—for better or worse. Activists revile it for such mustache-twirling practices as suing farmers who regrow licensed seeds or filling the world with Roundup-resistant superweeds. Then there’s Monsanto’s reputation—scorned by some, celebrated by others—as the foremost purveyor of genetically modified commodity crops like corn and soybeans with DNA edited in from elsewhere, designed to have qualities nature didn’t quite think of.
So it’s not particularly surprising that the company is introducing novel strains of familiar food crops, invented at Monsanto and endowed by their creators with powers and abilities far beyond what you usually see in the produce section.