Consumer Reports states that most people believe that products labeled “natural” are better for them. The watchdog organization would like to see the use of it banned.
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The claim “natural,” which is stamped on countless food labels, is widely misunderstood by consumers, according to a new a survey of 1,000 people from the Consumer Reports National Research Center. Nearly 60 percent of people look for the term when they shop for food, probably because they think the products labeled natural are better for them than products without that claim.
About two-thirds believe it means a processed food has no artificial ingredients, pesticides, or genetically modified organisms, and more than 80 percent believe that it should mean those things.
The reality is that the Food and Drug Administration hasn’t developed a formal definition for the term.