Tag Archives | perfume

Eau de Fracking? Companies Try to Trademark Scents

One imagines that if the frackers pay their lobbyists enough, the US Patent & Trademark Office will somehow find a way to issue a federal trademark for fracking scents. I kid you not, this is really happening, as described by the Wall Street Journal:

Federal trademark officials in Alexandria, Va., recently received an unusual package: a hand-delivered parcel containing vials of a clear liquid that smelled of oranges.

The sender wasn’t a crank. It was a corporate trademark lawyer representing Flotek Industries Inc., a Texas producer of hydraulic-fracturing fluids used to extract oil and gas from rocks deep in the earth.

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The little bottles in the box were samples of a branding brainstorm that might be called eau de fracking: a specially developed scent that is supposed to make Flotek’s product smell like a glass of OJ. Flotek says its customers have come to associate the orange scent with its line of fracking chemicals and wants the U.S.

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Perfume Pills Will Make Sweat Smell Pleasant

swallowable-parfum-lucy-mcrae_1The future of perfume will be taking a pill that turns your sweat into golden droplets emanating the pleasant smell of your choice. Body odor will no longer be a bad thing. For instance, you’ll find yourself saying, “Did someone just take a fresh batch of chocolate chip cookies out of the oven? Oh, it must just be Michael’s armpits.” Via GreenMuze:

No more spritzing, spraying or dabbing, now you can start you day with confidence knowing that all you need to do is swallow a simple digestible perfume capsule to smell great all day. The Swallowable Perfume, created by renowned Australian artist Lucy McRae, in conjunction with Harvard University biologist Sheref Mansy.

“Once absorbed, the capsule enables the skin to become a platform, an atomizer, a biologically enhanced second skin synthesized directly from the natural processes of the body,” explains the artist’s website. “Fragrance molecules are excreted through the skin’s surface during perspiration, leaving tiny golden droplets on the skin that emanate a unique odor.”

The strength of the scent is determined by varying factors including an individual’s ability to acclimatization to temperatures, reactions to stress, exercise, and sexual arousal.

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