Welcome to Planeat, where your meat comes from plants. Outside‘s Rowan Jacobsen tells the story of Beyond Meat’s burgers, “More protein than beef. More omegas than salmon. Tons of calcium, antioxidants, and vitamin B… the juicy flavor and texture of the real thing with none of the dietary and environmental downsides”:
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I dumped meat a few weeks ago, and it was not an easy breakup. Some of my most treasured moments have involved a deck, a beer, and a cheeseburger. But the more I learned, the more I understood that the relationship wasn’t good for either of us. A few things you should never do if you want to eat factory meat in unconflicted bliss: write a story on water scarcity in the American Southwest; Google “How much shit is in my hamburger?”; watch an undercover video of a slaughterhouse in action; and read the 2009 Worldwatch Institute report “Livestock and Climate Change.”
I did them all.