Journalists for the most part report what they know and hope that someone pays attention. With so many media outlets, brands, bloggers and sloggers out there, it is rare for challenging ideas to touch a larger nerve or get visibility beyond fragmented followings.
The idea of winning global attention is a far off dream unless you break the biggest exclusive or win the first interview with, say, Jesus on his return to earth. (And that could be ignored if your name isn’t Oprah, etc.)
Yes, sometimes going viral is the way to go—as is the case of a new video exposing the head of the Lords Resistance Army, the Ugandan terror crazies.
But even then, stories are always flashing one minute, gone the next, unless other media outlets pile on and raise their profile as happened here during Watergate and other issues, mostly sex scandals, since.
By and large, you labor on in the media wilderness hoping the time will come when someone outside your world recognizes your value and gives you a bigger platform, usually more than just one TV interview or quote.… Read the rest