The advertising belief that sex sells may not just work on humans, but on monkeys too. That is what the first non-human aimed advertising campaign is basing its marketing strategy on. Via Wired:
A primatologist has created the first advertising campaign aimed at non-human primates and believes that it will be sex that sells.
Laurie Santos from Yale University’s Comparative Cognition Laboratory has teamed up with advertising agency Proton Studio to “determine where advertising has innate primate responses”.
Santos and team will create two foods specifically aimed at Capuchin monkeys — possibly two different colours of jelly. One will be featured on a billboard outside of the monkeys’ enclosure and the other will not. After a set period, the monkeys will be offered both foods. “If they tend toward one and not the other we’ll be witnessing preference shifting due to our advertising,” Keith Olwell of Proton told New Scientist.