Tag Archives | PSA

D.A.R.E. To Cease Teaching Middle Schoolers About The Evils Of Marijuana

Not because they realized that their efforts amount to creepy brainwashing, but because a study suggested that being warned by D.A.R.E. increases, rather than decreases, tweens’ likelihood of smoking pot. Reason writes:

D.A.R.E., the national nonprofit that has promoted “Drug Abuse Resistance Education” to elementary, middle, and high school students since the early 1980s, will all but drop anti-drug material from its curriculum for fifth and sixth grade students.

“D.A.R.E. America has determined that anti-drug material is not age-appropriate,” a state affiliate leader told Reason. “The new curriculum focuses on character development”…[and] does not bring up the subject of marijuana at all.

The curriculum change is likely part of an ongoing attempt by the organization to restore its credibility with the scientific community. In 1999, the American Psychological Association conducted a study of D.A.R.E. graduates and concluded that its curriculum was ineffective. The Government Accountability Office announced in 2003 that D.A.R.E.

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Washington, D.C. Launches Transgender Respect Ad Campaign

The new series of PSAs breaks ground as the first such effort by an American city. DCist writes:

Mayor Vince Gray and the D.C. Office of Human Rights yesterday launched an ad campaign promoting respect for the city’s transgender and gender-non-conforming residents. The five ads, which will appear this fall, use images of members of the transgender and gender-non-conforming and convey the message that they are no different than any other D.C. resident.

City officials say that the government-funded ad campaign is the first of its kind in the nation to focus on transgender and gender-non-conforming residents.

At the launch of the ad campaign yesterday, Gray admitted that while the ads themselves would not be enough to stop discrimination and acts of violence, they would serve to raise awareness and highlight legal rights and protections that members of the community enjoy under the expansive D.C. Human Rights Act.

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Target’s Anti-Union Propaganda PSA

Rounding out the the post-Labor-Day work week, here is Target's informational video educating new employees on the dangers of unionization. The confusing logic seems to be, unions are unnecessary both because they are ineffective (they are just after your dues money), and they accompished so much in the past (ending child labor, et cetera) that all of workers' problems have already been fixed:
New Target employees are forced to watch this video so that they are indoctrinated into fearing unions. If you're a Target employee, please don't be deceived by your bosses. Target Corporation made over 2.9 billion dollars last year. You deserve better wages, benefits, and working conditions, and your employer can afford to give them to you.
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Protect And Serve: The Best Of Police Training Videos

Recently screened at New York's Spectacle Theater, Protect and Serve is a mind-bending mashup film juxtaposing police behavior with the warped-reality instructional materials that perhaps shaped their outlook:
A short compilation of golden-age police procedural tutorials, self-defense training vids, and the most nightmarish amateur footage of macings, beatdowns, and brutal assaults ever captured by the public.
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Make The Call: Even More Suspicious Terrorist Behaviors To Look Out For

Did you know that IEDs planted in urban areas is the greatest threat facing our country? The city of Houston and the Department of Homeland Security have once again teamed up to create a PSA video for the Run, Hide, Fight campaign to free Texas from the scourge of terrorism. Anyone who leaves a bag unattended, takes photos in public, wears an article of clothing that seems unseasonable, acts nervous, or does anything quirky should be reported. And if they haven't engaged in any of these behaviors, but your "instincts" (i.e. your prejudices) tell you that they are suspicious, call the authorities:
Large, heavily populated urban centers all over the world have long been the favored targets of terrorists. If you see suspicious behavior, Make the Call.
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Duck And Cover: The Citizen Kane Of PSAs

duckandcoverFew films, let alone ones running under ten minutes, have been as frequently referenced, reproduced and satirized as Duck and Cover, yet it is never regarded seriously. Conelrad gives this key piece of cinematic history the treatment it deserves:

We have spent the last two years thoroughly researching DUCK AND COVER’s production history as well as its initial public reception in 1952. Interviews were conducted with living participants involved in the making of the film as well as surviving family members of those key players who had passed away.

Just how did the term “Duck and Cover” become universal shorthand for the paranoid excesses of the Cold War and for every geo-political panic attack since? The film is, after all, the Citizen Kane of American civil defense motion pictures. Clips from this movie are used almost every time a news piece is produced on the 1950′s or the Cold War.

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Psychedelic Anti-Marijuana PSA

"It's the hula-hoop of the jet generation." Out of several decades worth of iconic anti-marijuana television scare-verts, my favorite is this vintage American Medical Association PSA, which appears to have definitely been made by animators who were high on something.
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