Michael Shulson says “Americans get riled up about creationists and climate change deniers, but lap up the quasi-religious snake oil at Whole Foods. It’s all pseudoscience—so why are some kinds of pseudoscience more equal than others?”, writing at Daily Beast:
If you want to write about spiritually-motivated pseudoscience in America, you head to the Creation Museum in Kentucky. It’s like a Law of Journalism. The museum has inspired hundreds of book chapters and articles (some of them, admittedly, mine) since it opened up in 2007. The place is like media magnet. And our nation’s liberal, coastal journalists are so many piles of iron fillings.
But you don’t have to schlep all the way to Kentucky in order to visit America’s greatest shrine to pseudoscience. In fact, that shrine is a 15-minute trip away from most American urbanites.
I’m talking, of course, about Whole Foods Market. From the probiotics aisle to the vaguely ridiculous Organic Integrity outreach effort (more on that later), Whole Foods has all the ingredients necessary to give Richard Dawkins nightmares.