Dale Eisinger recounts his stint working for an online publication targeted at “white males, Rust Belt, fifty-plus.”
via The Awl (follow the link to read the entire story):
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The target demographic: white males, Rust Belt, fifty-plus. We came in early; I saw the sunrise every morning. We worked in New York City, but I don’t think a single coworker lived there. They commuted from Long Island and Jersey and Philly, daily, to be in the office. I lived alone in Brooklyn and it was a straight shot on the M to Bryant Park. I could see the lawn and the library from my desk—the gold and yellow and green filtered light. I went home in the afternoon and got ready for bed before my friends clocked off, so I drank alone. I wasn’t alienated from the labor; the labor alienated me from everything else.
We made up the New York office of a conservative media company based in the South.