It’s understandable that the strongest beer ever made would be sold-out within a few hours, but what’s with the road kill? Brewdog released The End of History as part of their experimental, highly-alcoholic, beers. With an alcohol content equivalent to liquor, the beer is eclectically unique with its own beer cozy. The Telegraph details:
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The stunt has been condemned by animal rights groups as “cheap marketing tactics”.
Twelve bottles of The End Of History ale have been made and placed inside seven dead stoats, four squirrels and one hare.
And at 55 per cent volume, its makers claim it is the world’s strongest beer.
A taxidermist in Doncaster worked on the animals, which were not killed for bottling the new drink, with some having been killed on the roads.
Outfits featured on some of the animals include a kilt and a top hat.
BrewDog, of Fraserburgh, Aberdeenshire, created the ale, which is stronger than whisky and vodka.