There’s a lot of talk about transmedia lately. Haven’t heard it? Well, there has been. Trust us. And heaven knows there are a lot of transmedia evangelists out there. So I just want to talk over some of the possibilities presented by transmedia storytelling as a concept, without pretending that this is the final word on anything.
Most of us (er, them) are motivated by deep excitement. And of course, many corporations are also excited by it as a new way of perceiving the “life cycle of their brands,” and “customer engagement,” and other terms that sound really creepy in the “bad touch” kind of way. But we see all of the possibilities for new ways of engaging with content. Some of us see exciting creative possibilities and some see dollar signs. (I prefer to see both, when possible.)
Engagement. Right there, some people get lost. ”You mean there is more than one way to engage with content?” Yes, there is. When you read a book, you’re engaging with that story in a very different way then when it is shown to you in a comic, and when you watch a movie.… Read the rest