Simpsons CuriesI wonder what the first person to win two Nobel prizes, Madame Curie, would make of this study. Oh, I know the answer from a classic Simpsons episode … Stephanie Pappas writes on LiveScience:

Getting the once-over from a man causes women to score lower on a math test, a new study finds.

Despite this drop in performance, women were more motivated to interact with men who ogled them, perhaps because they were trying to boost their sense of belonging, psychologists report in the February issue of the journal Psychology of Women Quarterly.

“It creates this vicious cycle for women in which they’re underperforming in math or work domains, but they’re continuing to want to interact with the person who is making them underperform in the first place,” study researcher Sarah Gervais, a psychologist at the University of Nebraska, Lincoln, told LiveScience.

Sure it’s a marketing stunt for The Simpsons‘ 20 years on the sir, but an interesting reflection on the damage done by the internet to print media. Mike Bruno writes in EW’s PopWatch:

Big news for fans of animated nudity (and there are more than you may think): America’s sweetheart Marge Simpson will be showing a whole lotta yellow in the new issue of Playboy to commemorate The Simpsons’ 20th anniversary. The issue on stands Oct. 16 has the blue-haired beauty gracing its cover as well as a three-page spread featuring “implied nudity.” New Playboy CEO Scott Flanders (Aha, Flanders … there’s the connection) says he’s trying to appeal to readers younger than the mag’s 35-year-old average. Clearly, Flanders succeeded in getting his magazine on people’s minds — for a day or two, anyway — and helping spread the word that, Hey, this ain’t your granddaddy’s Playboy. But interesting Alec Baldwin interviews aside, Playboy will always live and die by its naked ladies, and I’m not sure a cartoon stunt can change the fact that Playboy’s airbrushed centerfold spreads have been supplanted by the Internet’s ability to offer every flavor of naked lady known to man (as well as fetish flavors unknown to most men) in both photo and video form.

Here’s an AP video story about it: