social networks

moneykeyAn Esquire piece on $4 billion software company Tibco discusses its latest, perhaps most significant project:

TopCom is a private communications platform for the 200 most powerful people in the world. It is being officially launched in late January at the annual meeting of the World Economic Forum in Davos, Switzerland. It is basically a customized, ridiculously secure version of tibbr, a platform developed as a kind of combination Facebook, Twitter, e-mail, texting, and Skype. It is a private social network, essentially — in this case, for world leaders.

Because the World Economic Forum has a hierarchy, so does TopCom: The top two hundred WEF members — basically, the people who run the world — can speak to one another on a given subject, and then they can choose to loop in members from lower tiers (experts, academics, etc.) as needed, widening the pool of knowledge on whatever problem is on the table.