Via Warscapes, Dinaw Mengestu explains that the viral video’s appeal is that “the real star of Kony 2012 isn’t Joseph Kony, it’s us”:
Kony 2012 is the most successful example of the recent “activist” movement to have taken hold of celebrities and college students across America. This movement believes devoutly in fame and information, and in our unequivocal power to affect change as citizens of a privileged world. Our privilege is the both the source of power and the origin of our burden – a burden which, in fact, on closer scrutiny, isn’t really a burden at all, but an occasion to celebrate our power … helping to end the war in Darfur is as simple as adding a toolbar to your browser.
In the world of Kony 2012, Joseph Kony has evaded arrest for one dominant reason: Those of us living in the western world haven’t known about him, and because we haven’t known about him, no one has been able to stop him.