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A new study from the School of Science at Indiana University-Purdue University Indianapolis looks at how much African Americans and whites favor or prefer their own racial group over the other, how much they identify with their own racial group, and how positively they feel about themselves.
The work, by Leslie Ashburn-Nardo, Ph.D., associate professor of psychology in the School of Science at IUPUI, looked at both consciously controllable sentiments and gut feelings about social stigma and found a significant difference in both groups between what people say they feel and their less controllable “gut feelings.”
“The Importance of Implicit and Explicit Measures for Understanding Social Stigma” appears in the current (September 2010) issue of the Journal of Social Issues.
Many studies of stigma have been conducted since the end of World War II but until recently they have looked primarily at explicit (recently learned) attitudes and did not include implicit measures of deep seated feelings acquired earlier in life and not consciously accessible.