Tag Archives | space age

Googie: Architecture Of The Future That Never Was

Paleofuture on the mid-twentieth century school of design in which apartment buildings, restaurants, stores, banks, and hotels were built in a style heralding the rise of the space age. If only we still lived in a Googie world:

Before I moved to Los Angeles (almost 2 years ago now) I had never heard the word Googie. I didn’t know the word, but I definitely knew the style. And I suspect you might too.

Googie is a modern (ultramodern, even) architectural style that helps us understand post-WWII American futurism — an era thought of as a “golden age” of futurist design for many here in the year 2012. It’s a style built on exaggeration; on dramatic angles; on plastic and steel and neon and wide-eyed technological optimism. It draws inspiration from Space Age ideals and rocketship dreams. We find Googie at the 1964 New York World’s Fair, the Space Needle in Seattle, the mid-century design of Disneyland’s Tomorrowland, in Arthur Radebaugh‘s postwar illustrations, and in countless coffee shops and motels across the U.S.

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