No word yet on whether the NFL will consider airing the “Proud to Be” spot, (which had been produced and put online in time for Super Bowl XLVIII), but it will play during the NBA finals, as it was deemed a “significant investment” by sponsors from the Yocha Dehe Wintun Nation. The group would not reveal how much it spent for the coveted advertising slot, only that it was necessary to further an important discussion of racism.
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During this weekend’s highly anticipated NBA final, an ad that the NFL does not want to air will hit the airwaves. It is a powerful and moving plea to change the offensive Washington Redskins name and mascot produced by a group called the National Congress of American Indians.
The ad runs through a list of words that Native Americans actually call themselves: proud, forgotten, Navajo, mother, survivor, Inuit, patriot, underserved . . . and many more.