From Kotaku comes an interesting piece on President Obama appearing in video games. Owen Good writes:
In two weeks, President Obama will appear in a video game for the second time in two months. Is he being paid for that? Is the White House cutting deals with sports game makers? Not likely.
Obama appears in a special cinematic added this year to Madden NFL 11‘s Super Bowl presentation mode. Win it all, and your team gets a White House visit with the POTUS, just like in real life. NBA 2K11 this week revealed it will have the same type of ceremony when your franchise takes home the title in its Association mode.
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American society enjoys the most robust entertainment culture — and, it seems, civil litigation market – in the world, so most folks are aware that when someone shows up in a commercial work, he has to give his permission, and often is compensated.