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Perhaps I have a different perspective on this than a lot of people, but I’ll explain it and hopefully you’re all with me on this.
Star Wars is doing a Happy Meal promotion with McDonald’s for their Clone Wars series starting Februrary 26th. (More information on that here). The 8 year old in me jumps for joy. The parent in me is filled with disappointment and disgust. My kids aren’t allowed to eat food of such poor quality and now I’m going to have to tell them they can’t have these Star Wars toys because I refuse to buy them junk food.
I understand that this makes sense from a marketing perspective, but the problem is that marketing junk food to kids with beloved characters and properties like Star Wars is morally reprehensible. I spent two years making a documentary about the American obesity epidemic called Killer at Large, and one of the things we found responsible for the sharp rise in overweight and obesity in today’s children is marketing directly to them to get them to nag for food and products that aren’t good for them (like McDonalds Happy Meals).
Tag Archives | Star Wars
Stories about Philip K. Dick’s daughter taking aim at Google’s deep-pockets for naming the “Google Phone” Nexus One have been all over tech blogs during the last week or so. Now that it seems the phone is truly about to come to market, maybe they’ll have to take her seriously. This summary story in the New York Times captures the issues fairly well:
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Motorola tugged at the hearts of science-fiction fans everywhere when it announced that its first smartphone using Google’s Android software would be called Droid, the name given to the lovable robots in “Star Wars.”
Google appears to be trying the same tactic with its own soon-to-be-released Android phone. The device is called Nexus One in at least two government filings.
As many bloggers have noted, the name Nexus One seems to be a reference to the cyborgs in the dystopian movie “Blade Runner,” which in turn was based on the novel “Do Androids Dream of Electric Sheep?” by the late Philip K.