California’s Proposition 37, which would have required GMO foods sold in stores to be labeled as such, fell short two weeks ago following an advertising blitz against the measure from Monsanto and other players in the agribusiness sector. Label It Yourself suggests an alternative:
The Label It Yourself (#LIY) is a decentralized, autonomous grassroots campaign born out of our broken food system. We have been asking corporations and our government to label food products so we can make educated decisions about what we eat. Our requests have been ignored and so we are taking matters into our own hands.
Using LIY’s resources, we encourage people to: autonomously label GMOs and empower others to do so, rescue words like “All Natural” and “Natural Flavors” from being hijacked, expose unfair labor practices. We have a right to know what is in our food and where it is coming from.