In this youth-targeted television spot celebrating “self expression” and “putting it out there”, teens make their voices heard by creating art, decorating and personalizing their skateboards and guitars. But the most intriguing moment is the quick cut midway through showing kids demonstrating and waving a colorful banner (created with their new Sharpie markers) which reads, “Stop Protesting!”

Is it just a throwaway gag from an irreverent commercial? Or a perfect example of how corporations attempt to de-claw youthful unrest by channeling it into consumerism?