Tag Archives | The Nation

Corporate Sponsorship Turns Olympics Into ‘Hunger Games’ Scenario

1924WOlympicPosterIn The Nation, 2006 Winter Games luge competitor Samantha Retrosi compares the Olympics to “The Hunger Games” while discussing her own experience of being made into a voicebox for Vorizon. According to Retrosi, when corporate sponsorship falls through, many U.S. Olympic athletes are left with one back-up plan: join the Army:

The socialization of my allegiance to Verizon began the moment I was selected—as an 11-year-old—for the US development team. The culture within the US Luge Association viewed brand loyalty as integral to the survival of the organization. All of my clothing was plastered with the Verizon logo. I was not allowed near any camera without giving a visual and verbal statement of thanks to Verizon for making all of my dreams come true. I went through intensive media training each year to reinforce this allegiance—to learn how to be a better spokesperson for Verizon. During my Olympic year, I signed away my rights to use media time for just about anything other than gratitude to sponsors.

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Fracking Our Food Supply

Picture: LittleGun (CC)

Elizabeth Royte writes at the Nation:

Jacki Schilke and her sixty cattle live in the top left corner of North Dakota, a windswept, golden-hued landscape in the heart of the Bakken Shale. Schilke’s neighbors love her black Angus beef, but she’s no longer sharing or eating it—not since fracking began on thirty-two oil and gas wells within three miles of her 160-acre ranch and five of her cows dropped dead. Schilke herself is in poor health. A handsome 53-year-old with a faded blond ponytail and direct blue eyes, she often feels lightheaded when she ventures outside. She limps and has chronic pain in her lungs, as well as rashes that have lingered for a year. Once, a visit to the barn ended with respiratory distress and a trip to the emergency room. Schilke also has back pain linked with overworked kidneys, and on some mornings she urinates a stream of blood.

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