A National Trust farm is to be run by online subscribers voting on which crops to grow and livestock to rear.
For a £30 annual fee, 10,000 farm followers will help manage Wimpole Home Farm, in Cambridgeshire. The National Trust says its MyFarm project aims to reconnect people with where their food comes from. It was partly inspired by the online Facebook game Farmville and follows the example of Ebbsfleet Football Club which is run on a similar basis. Decisions about the running of the team in Kent has been in the hands of MyFootballClub subscribers since 2008.