The Secret


Rhonda Byrne’s The Secret, originally released as a film, became a book publishing phenomenon in 2006, with 19 million copies printed in 46 languages, not to mention disinformation‘s own Beyond The Secret, in which Alexandra Bruce dissected the teachings of Byrne and her fellow “life coaches” that comprised the so-called “Secret.”

For reasons unknown (to us and the rest of the general public, anyway), Rhonda won’t be promoting the sequel, The Power. Could it be that she really can’t think of a way to tell interviewers what’s different in this book from the fluff in the previous one? Her publishers have resorted to advertising on TV with the promo below — it goes on sale at midnight tonight…




Interesting perspective for those drunk on The Secret‘s kool-aid. From a New York Magazine profile:

Barbara Ehrenreich, renowned for her exposés of America’s grueling blue- and white-collar job markets (i.e., Nickel and Dimed, Bait and Switch), is out to cement her role as our nation’s reality checker. Her new book, Bright-Sided: How the Relentless Promotion of Positive Thinking Has Undermined America, was initially inspired by her resistance to the cancer-gives-my-life-meaning trope, which was inflicted on her when she was diagnosed with breast cancer in 2000. She found that insistent, blind optimism is deeply ingrained in our nation’s psyche, especially in the realms of finance and national security.

And an interview with Jon Stewart on The Daily Show: