One imagines that if the frackers pay their lobbyists enough, the US Patent & Trademark Office will somehow find a way to issue a federal trademark for fracking scents. I kid you not, this is really happening, as described by the Wall Street Journal:
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Federal trademark officials in Alexandria, Va., recently received an unusual package: a hand-delivered parcel containing vials of a clear liquid that smelled of oranges.
The sender wasn’t a crank. It was a corporate trademark lawyer representing Flotek Industries Inc., a Texas producer of hydraulic-fracturing fluids used to extract oil and gas from rocks deep in the earth.
The little bottles in the box were samples of a branding brainstorm that might be called eau de fracking: a specially developed scent that is supposed to make Flotek’s product smell like a glass of OJ. Flotek says its customers have come to associate the orange scent with its line of fracking chemicals and wants the U.S.