In total WTF news, apparently Arby’s has decided to invoke everyone’s favorite preternaturally vague Thelemite motto in a recent social media marketing campaign:
Citizens of the nation: I shall not try to conceal the gravity of the situation that confronts the country, nor the concern of your government in protecting the lives and property of…
Footage recording bizarre mystery sounds of seemingly immense proportions emanating from the heavens (like the ones above) are being posted from multiple points of the globe but mainly in the Northern Hemisphere:
Speculation is rife as to their cause and nature and the story has been quickly spotted by the usual suspects …
Got to read the fine print more carefully, concerned citizens … Nick Allen writes in the Telegraph:
Sony Pictures set up a website for an organisation called the Institute for Human Continuity which predicts a cataclysmic denouement for Earth three years from now. It suggests that “after two decades of rigorous research from the world’s top astronomers, mathematicians, geologists, physicists, engineers, futurists, we know that in 2012 a series of cataclysmic forces will wreak havoc on our planet”.
It even details how elections have begun for the leader of the post-2102 world, offers survival kits and asks people to sign up to a lottery to be saved. In fact, the website is a vehicle for promoting 2012 — a disaster movie about the end of the world based on predictions in the Mayan calendar.