Viral Marketing

TheIHCGot to read the fine print more carefully, concerned citizens … Nick Allen writes in the Telegraph:

Sony Pictures set up a website for an organisation called the Institute for Human Continuity which predicts a cataclysmic denouement for Earth three years from now. It suggests that “after two decades of rigorous research from the world’s top astronomers, mathematicians, geologists, physicists, engineers, futurists, we know that in 2012 a series of cataclysmic forces will wreak havoc on our planet”.

It even details how elections have begun for the leader of the post-2102 world, offers survival kits and asks people to sign up to a lottery to be saved. In fact, the website is a vehicle for promoting 2012 — a disaster movie about the end of the world based on predictions in the Mayan calendar.