Tag Archives | Weight Watchers

Weight Watchers Endorses McDonalds

McDonald's logoWeightwatchers logoHow to destroy your brand fast! As reported in the Guardian:

McDonald’s is hardly an ideal dining location for anyone struggling to stay slim. But the fast food chain scored a PR coup today when Weight Watchers agreed to endorse some of its products in New Zealand – a move met with outrage by nutritionists and obesity experts.

As part of the deal, which the company says is the first of its kind in the world, McDonald’s will use the Weight Watchers logo on its menu boards and Weight Watchers will promote McDonald’s to dieters.

The link-up is the fast-food chain’s latest attempt to improve its reputation by securing endorsements. In January, to the horror of gastronomes, Italy’s agriculture minister, Luca Zaia, helped launch the McItaly range of burgers. For a representative of one of the world’s greatest culinary nations to do such a thing was “a sign of the moral bankruptcy of Silvio Berlusconi’s government”, wrote Matthew Fort in the Guardian.

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Weight Watchers Clinic Floor Collapses Under Massive Weight Of Dieters

Weightwatchers logoOne more for the ever expanding list of hazards from over-eating (for more check out the classic doc Killer At Large), as the Telegraph reports that the floor of a Weight Watchers clinic in Sweden has collapsed beneath a group of 20 members of the weight loss program who were gathered for a meeting:

As the dieters queued to see how many pounds they had shed, the floor beneath them in the clinic in Växjö, in south-central Sweden, began to rumble, according to a report in The Local, Sweden’s English-language newspaper.

“We suddenly heard a huge thud; we almost thought it was an earthquake and everything flew up in the air.

“The floor collapsed in one corner of the room and along the walls,” one Weight Watchers participant told the Smålandsposten newspaper.

Soon, the fault lines spread around the room, and other sections of the floor gave way…

[continues in the Telegraph]

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