In a wiki war, a number of online forces appear to converge, sometimes erupting in a ‘perfect storm’ of miscommunication, mistrust, and misinformation. Three forces that can be witnessed to emerge are digital wildfires, wiki noise, and social propaganda.
What are Digital Wildfires?
In 2014, the World Economic Forum declared ‘digital wildfires’ a leading global threat for stability. According to the Macmillian online dictionary – a digital wildfire is ‘false or suspicious information’ that spreads virally online. A ‘dark meme’ that is collaboratively constructed by a mob type mind set. A false rumor that uses online social networks to spread at ‘breakneck’ speed.
A timely example of a digital wildfire is the father in Australia who was playing with a Darth Vader mask in a kids playground and then accused of being a pedophile across social media networks within 24 hours. This digital wildfire was a rumor that the woman who started it apologized profusely over.… Read the rest