Google, YouTube, Hulu, Netflix … it’s only a matter of time till Blockbuster files for bankruptcy. In case we didn’t already have enough access to instant movie viewing, Google is looking for a new deal with Hollywood studios. From Wired:
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Google is reportedly in talks with the major movie studios to launch full-length video rentals on YouTube by year’s end.
YouTube has already experimented with film rentals, offering selections from the Sundance Festival earlier this year when it would not rule out the addition of Hollywood movies. And the site was reportedly in talks with the same studios around this time last year, so this does not come as much of a surprise, the Financial Times’ “scoop” notwithstanding.
However, YouTube’s movie rental program currently focuses on independent filmmakers and music artists. The addition of mainstream, pay-per-view feature films to YouTube would represent a significant development, regardless of how long these reported talks have been ongoing (at least a year).